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Welcome!

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Good day to everyone!

For starters, InnoBay Group is a Digital Marketing Agency providing a full suite of digital and online marketing and development services. We assist companies in expanding their online reach and reputation and to build each company’s unique identity and image, we create innovative ideas, building them into reality across various platforms; from interactive kiosks to packaging designs.

Our goal is to become an Omni Channel Marketing agency, and not just your average ‘media agency’, ‘digital agency’ or ‘SEO agency’.

Click here to know more about our Digital Marketing Services

And here to know more about our Development Services

Recently, we developed 2 new mobile applications with the intention to revolutionize and serve the community better.

The first is AceLancer Bay. It is a major platform in Singapore and the region that attracts leagues of strategic, experienced and professional freelancers to market their top notch services to companies and individuals who are also looking to hire. This new sharing economy allows each freelance talent to fit in with companies looking for a specific skillset on a project basis, which impacts the national economy positively. A web-based forum is also available for freelancers to network, make contacts with prospective clients, and also form groups to take on sophisticated projects.

Try AceLancer Bay now (Android | iOS | Web)

The second is AceConnectMe. It is an e-business card creation and sharing mobile app developed to completely do away with having a need to scan and even print the tradition physical business cards at all.

Try AceConnectMe now (Android | iOS)

As such, InnoBay Group Insights serve as a platform for us to blog about our updates, services, mobile applications, news and trends, with the purpose of connecting with our readers.

Hope you all subscribe!

Thank you

What Makes A Good Mobile Application?

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Mobile app developers are thriving in this age of digital technology, as evident in the influx of mobile apps every day. However, have you wondered why some apps are downloaded by majority while some becomes ignored and discarded? What makes an app so popular and wildly sought after, even if it doesn’t bring the same fun and entertainment like Pokemon Go? Let me tell you why:

Unique idea or feature

The app’s idea is original and unique, which will capture the interests of the crowd and prompt them to try as there are no similar apps in the market. Nothing will stop them as downloading an app now is so convenient and hassle-free nowadays. Even if there was a similar app already, a unique feature will still entice users to switch to your app.

Focus on the core

An app does not need to have too many features, which can be a major distraction to the intended purpose of the app. Instead, focus on being user-friendly and the core feature(s) of the app, then execute it perfectly. When the basics of the app is done right and the users start coming in, switch your focus to add value with more features.

Solve a problem

Your app must exist solely for one reason; to solve an existing problem. The crowd will definitely start downloading when they notice an app that will benefit them and help with their daily struggles. For example, AceConnectMe is a e-Business card mobile app that aims to completely do away with physical business cards so your wallets will not get stuffed, as well as not needing to waste precious time by keying contact details individually into your phone. It is also free to use so you can save on printing costs!

Marketing

Just uploading your app to Google Play and App Store does not guarantee downloads. Marketing should be done in advance before the app is done, so you can create the hype and get the downloads as soon as your app is uploaded to various platforms. Thereafter, continue your marketing efforts by running various campaigns, such as Google Adwords or Facebook Ads, which are highly effective tactics frequently used by digital marketers to advertise a company/product/service.

Ways To Fully Utilize Digital Business Card Apps

Surely now you have heard about the advantages of a digital business card mobile app, although there were more emphasis on making these exchanges convenient, flexible and fun. What about the original purpose of a business card’s existence? Are these digital solutions managing to deliver the intended purpose, which is to market oneself?

Definitely, if not, better.

Let’s use AceConnectMe and it’s features as a reference.

Uploading a picture – Some paper cards do not even have a picture, which is a major no-no. A face lets the other party remember you, for example, when you see Bill Gates, you instantly think of Microsoft. A face on your card represents your brand or business which is extremely necessary and leads to higher brand recognition. Here comes the kicker, you can change your picture anytime when you feel like it.

Uploading a video – A picture is a simple visual representation. A video tops it up! Remember that trending Pen Pineapple Apple Pen video? This is what a video can do, it has the potential to go viral and etches in people’s memory for a long time, which is what you want for your business.

Updating your details – Your phone number changed, or your job position, or your office location, or maybe even your tagline. How do you go about updating your contacts? It’s a headache to even think of it. With AceConnectMe, all you have to do is press the update button and all your contacts in your network will be notified. Wow! Say goodbye to the printing costs too!

Adding more information – That paper card is only 3.5×2 inch. Some space goes to graphic and logo, how much information can you put on the remaining space? AceConnectMe utilizes the dimensions of a phone screen to give you more than enough information to fill in your e-Business Card. Still not enough? How about linking your social media profiles or website to provide more information where they can easily access with a click.

These are just some of the few ways to fully utilize a digital business card app, especially AceConnectMe. We hope these tips will help your business!

Quick Guide – Changes To Google AdWords In The Near Future

1) Change to expanded text Ads from standard Ads(Already implemented)

In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, to replace the single headline of 25 characters. The new description also allows 80 characters and replaces the two descriptions lines of 35 characters each. The display URL has been replaced with two 15 character paths, and the characters do not include the root domain. Emojis, and other uncharacteristic characters, are not allowed and reviews can be requested.
Source: https://en.wikipedia.org/wiki/AdWords

2) Able to bid uniquely based on device

You would be able to set mobile bids, desktop bids and tablet bids individually or make them connected to each other. This would allow more control based on each device that you wish to target.

3) Responsive display Ads

Google would be able to figure out automatically what format is best for your ad depending on where it is displayed. This would save the hassle of creating multiple formats of the same ad.

4) Ads to appear in Google maps

Google maps has a huge user base and they plan to leverage on that and show ads, for example a company logo and if someone clicks on the logo, they can see the offer or promotion that company is offering. This could be a big boost for businesses as if a consumer searches the vicinity in Google maps, they would be able to see your ad if they are nearby and could come physically to your store.

How Can The Gig Economy Help You

Thinking of becoming a freelancer?

The gig economy is creating new economies that didn’t exist before, encouraging innovation and is bringing suppliers and customers together. The concept of work is changing as we know it and could give you an alternative revenue stream or greater flexibility in how you work.

Giants such as Uber and AirBnB are giving people a platform where they can drive or rent out their homes for money.

Freelancing platforms are readily available as well, such as AceLancer Bay.

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The gig economy allows your job to fit your lifestyle and allows you to chose when to work and when to focus on other  matters. Gigging can be very tempting to those who require part-time work or wish to earn more on top of a full-time position.

Taking part in the gig economy would suit those who don’t wish to report to another boss and are able to be their best salesmen and creators of professional work, thou with freedom does comes risk of irregular income.

Using freelancing platforms can be a tricky issue as well as you would be competing with others looking to complete the same job. It’s always tough at the start but as you continue to do professional work and receive positive ratings, the incoming work would start to get more regular as you build up experience.

The really awesome part of the gig economy is that it is not bounded by any age limits and anyone can take part and achieve something for themselves.

The sky’s the limit so if you are already freelancing or yet to start, don’t give up and keep on going!

Exchange Your Contact Details Without Business Cards!

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Handing out paper Business Cards with someone you just met has been a tradition for centuries, although it is seeing a decline as we advance towards a modern and digital age. There are various ways to exchange your contacts now thanks to various platforms and here, we share with you what are the alternatives to paper Business Cards.

1. Phone Number

Clicking on that green icon on your phone to save their contact number is fast and easy. However, them forgetting the services you offer is also fast and easy without much information being available through that simple contact list.

2. Email or Website

This method is mostly used if you are conferencing with a big group, and you don’t have the time to attend to them individually. Telling them to drop you an email or visit your website is a bold move, and would only work if you are really famous for them to remember, or if they are really interested in what you are selling.

3. Social Media

There are so many Social Media platforms nowadays, Facebook, LinkedIn, Twitter etc., and i’m sure you have tried at least one of them. They are fun and interactive, and you can add each other with a simple search on a name or user ID. It’s one of the more popular methods, but could come as intrusive or too personal to share to some people.

4. Mobile Applications

With the rise in mobile users, developers are riding on the trend of mobile applications. There are many mobile applications that encourages the exchange of Business Cards digitally, and one such example is AceConnectMe. It lets you input your phone number, email, website as well as link your Social Media accounts (optional). Your e-Business Cards are also stored in one organized space for easy searching when needed. The major downside is that you require mobile network to use the app, but I would’t complain with the many conveniences and benefits it offers.

What Is SEO And How It Can Benefit Your Business

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Source: Wikipedia

Benefits of SEO:

1) Drive Interested Traffic To Your Website
Customers who visit your site via your SEO strategy, for example through unpaid results such as organic search are already interested because of the keywords or descriptions you have used.

2) Content On Website
With a strong SEO strategy, content on your website should match what people expect to see when they read about your product/service and click to visit. This in turn would reduce bounce rates for your site and increase your chance for a sale.

3) Brand Awareness
With SEO, if your brand appears higher in Google search than your competitors based on keywords relevant to your industry, would go a long way in placing your brand at the top of people’s minds.

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Source: internetlivestats

With these search volumes, businesses can’t afford to NOT have a SEO strategy and miss out on a share of the pie. Contact us here for a no obligation discussion.

A Good Web Development Company

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You want a website and you are thinking of using the services of a typical web development company, because cheaper, faster and better?

Cheaper and faster maybe, but definitely not better.

In this digital era, having a standard website does not automatically make you better than your competitors. Your website gives the first impression, but what use is it if your customers never find you? Web presence is a very strategic and important asset to a company, and is often the critical factor to being successful or not.

Hiring a professional web development company will provide many benefits, and ensure that your money is well invested. Below are just a few things to expect from a professional web development company.

Focus on understanding your core business and layout a strategy before embarking on the development process. These web development companies do not plunge blindly into the development process, instead making sure that the to-be-developed website will not only support but also enhance your business.

Ensuring that your website is sophisticated yet user-friendly, attractive and interactive. This gives new users a very good first impression, as well as retaining customer loyalty because they would want to keep coming back.

Providing unique and interesting content. A cliché but content is still king. Your website can be designed very nicely, but without unique and interesting content, users will only be bored and never come back.

Optimize your website. As mentioned above, how do you let users find you? One way is Search Engine Optimization (SEO). Professional web development companies ensure that your website is visible to search engines, and a perfectly SEO optimized website will rank you higher than others in search results.

Content Management System (CMS). After the development of your website, the support does not end there. If you always need to update or input new contents into your website, professional web development companies will develop an easy-to-use CMS in order for you to be more in control of your own website.

All in all, always do your research before engaging the services of a web development company. Check if they provide such services and if they do, you will be one step ahead of your competitors.